Retail


Lighting influences desire, purchases and the memory of the shopping experience.

Light is powerful. More powerful than any of us think. In the retail sector light is a decisive factor in helping customers browse, choose, buy and afterward, remember fondly the shopping experience. They may not be able to explain what it was that enchanted them, but we know: it’s the light. Because in retail, the way you showcase items, the visual part of the experience, is one of the most important.

Benefits

  • Suitable for all store areas: general lighting, task lighting, accent lighting and decorative lighting 

  • Special color temperature luminaires ensure high saturation colors, while staying true to the natural shades: FAS, ART or AGI Class A light

  • No IR or UV emissions that can fade the colors of the items displayed

  • No heat emissions that attract dust in unwanted places.

  • Beautiful, high-tech, luminaires that suit any architectural or design project


Guides

Store Windows

Use recessed spotlights or track spotlights with special color for fashion FAS. Make sure luminaires are adjustable to any window design.

Sales-floor Area

Track lights equipped with FAS special color are the best option for an inviting and sales-inducing atmosphere. 


Projects

Irina Schrotter

Designing the light for an upscale fashion brand Irina Schrotter is a Romanian fashion designer who develops an upscale fashion line with a clean aesthetic. The majority of the pieces are black, white or gray or toned-down neutrals. Irina Schrotter stores can be found all across the globe – from Soho, New York to Lugano, Switzerland. For her flagship store in Romania’s largest fashion mall – Baneasa Shopping City – Greentek developed the light concept and installed a range of luminaires equipped with FAS – a special light color developed exclusively for clothing and accessories. FAS is a special light that renders colors exceptionally well, together with textures and different finishes. Thus, clothing is shown at its best, as if under natural daylight. In addition, FAS has no UV emission, protecting the clothes against photodegradation. For this project, Greentek design team imagined a central ceiling area equipped with meandering track lights with a 45-degree beam angle. Each of the tracks can be individually fitted to shine the light on various displays – allowing for maximum store flexibility. With each collection, the shop may be rearranged, thus lighting is easily adjustable without requiring specialized help. Track spotlights were also fitted in the windows, because here again, displays change frequently. The ceiling is also equipped on the sides with recessed directional spotlights – Raylan and Ledomero. The fitting rooms have the same type of FAS light, in order to keep shades similar – both on the shop floor when a customer chooses a piece and at the moment when a shopper tries them on.
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Maria Lucia Hohan

Luxury lighting for the most delicate dresses Maria Lucia Hohan is the Romanian designer who took the world by storm with her dresses being worn by the likes of Jennifer Lopez, Kate Bosworth, Beyoncé, Eva Longoria, Kate Hudson and Nicole Kidman. For her hometown showroom, Maria chose Greentek and its line of special fashion light (FAS) to illuminate the precious environment. Greentek installed Chase track spotlights with a narrow-angle of 30 degrees at a ceiling height of 2.8m. The illuminance level has its highest point at 300 lx – considering this is a high-end showroom where guest should feel pampered and intimate enough to stay and try on several dresses. 
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